Professional Portfolio
Welcome to my professional portfolio. Here, you'll discover how my expertise in meticulous research and creative strategy consistently delivers tangible value.
Marins Med Audience Personas
Marins Med is a medical device company that designs and manufactures user‑centered, body-powered upper-limb prosthetic terminal devices (the ProHensor hook system) to improve real-world function for amputees.
As a Research and Marketing Intern, I led the development of evidence-based audience personas to help the early-stage team better understand their target users and refine positioning and outreach strategies. The project highlights my ability to synthesize qualitative and market insights into clear, actionable tools that inform go-to-market decisions.
Social Media Planning - Evelyn Aesthetics
Evelyn Aesthetics is a New York City–based medical aesthetics practice offering advanced, customized skin and body treatments such as facials, microneedling, peels, lasers, and other anti-aging services.
I developed a comprehensive social-media strategy and brand framework spanning positioning, audience personas, customer journey mapping, storytelling pillars, content systems, and a campaign concept -- culminating in a profile revamp and execution plan tailored to her workflow. The work highlights my strength in turning research and brand insights into clear, actionable strategies that support growth for small, founder-led businesses
Social Media Internship - Shalom House of Beauty
Shalom House of Beauty is a Lewes, DE–based hair salon and styling studio offering a range of hair services in a personalized, boutique setting.
Supported brand growth by developing a platform-specific social strategy and posting cadence informed by owner goals, audience behavior, and performance insights. Conducted competitive and trend analysis and produced short-form video content to support launches and service promotion.
Use this link to scroll my work: https://www.instagram.com/shalom.house.of.beauty/
Note: My work is mixed in with that of the salon owners. Majority of the recent reels on the page were ones I've created. The owner often takes down posts with the intention of posting them again at a later date.